Spotlight on Vesna Arsic
- Zhenya Winter
- Mar 30
- 3 min read
How did you get into partnerships?
Almost 10 years ago, after a long career in business development, strategy, and marketing in global telecom, tech, and retail, I joined EMPIST, a Chicago-based Web Design, Software & Application Development firm. I was responsible for new business development and the Shopify Plus partnership, where we could offer third-party custom software integrations and custom application development via Shopify. There I saw the power of partnerships and the value of daily pipeline via a partner.
What do you love the most about it?
What are the biggest challenges?
What attributes make you good at your job in Partnerships?
How important is networking and face-to-face in your role?
What advice would you give to someone wanting to shift from a different role into partnerships?
How have partnerships changed in the last 5 – 10 years?
How important do you think partnerships will be in the next five years?
How are you helping raise the profile of women in partnerships?
What would your key piece of advice be to colleagues in partnerships?
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