Spotlight on Michelle Teo

Michelle Teo, founder of Demand Conversion, is a speaker at Women in Alliances annual summit. In this article learn more about her.

Why did you agree to present at the Women in Alliances Annual Summit 2025?

Businesses are no longer in an era where they can afford to treat partnerships and alliances as a side-channel or afterthought. They’re core to go-to-market success, and it’s time we give them the visibility and investment they deserve.

At the same time, many partnership teams are under-resourced and under-represented at the executive level.

I believe female leaders bring a deep understanding of how trust, collaboration, and long-term value creation is built through partnerships.

And we need to keep advocating for the true business value partnerships bring to the table. It’s not soft or intangible. Partnerships drive measurable, strategic revenue outcomes.

Sharing knowledge, building community, and learning from each other is more than just inspiring, it’s essential.

I believe there’s never been a more important time to elevate the voices of women driving partnerships and I’m honored to join the conversation this year in WIA.

How did you get into partnerships?

What do you love the most about it?

What are the biggest challenges?

What advice would you give to someone wanting to shift from a different role into partnerships?

What question do you wish you were asked and how would you respond?

Join WIA Annual Summit

Connect with Michelle